How E-Commerce and Social Media are Changing the Fashion Industry
Wednesday, April 18th 2018, The College of Fashion and Design
About Fashion Forum 5
E-Commerce and social media have changed not only the way we connect with others, but also the way industries operate. This shift is especially apparent in the fashion industry where consumers are reinventing the way they shop and buy. The fashion world, from the top fashion houses to emerging fashion entrepreneurs, have taken the digital runway by storm by using the latest technology to attract their target audience and convert them into customers. Fashion brands that fail to adapt to these new channels risk being pushed out of the spotlight.
In this Fashion Forum, industry experts will share their personal views and experiences about how eCommerce and Social Media are changing the fashion industry. Experienced moderator, Ms. Alia Fawad, the director of ITP Live, one of the largest contributors to Fashion Media in the Middle East, will walk us through the challenges and benefits of this new media with our esteemed panel members.
The College of Fashion and Design, Al Abraj Street,
Building No 4, Bay Square,
Business Bay, Dubai, UAE.